Details: Please add a lightweight PPC module inside each project to detect and alert on competitors bidding on our brand terms — without creating a separate tracker. What it would do Brand list / regex rules: define brand tokens per language/market. Daily SERP checks: log advertisers, ad titles, visible URLs, position, first-seen/last-seen, and % of days present. -Alerts: email/Slack when a new advertiser appears on brand terms, when your impression share drops, or when trademark tokens appear in an ad copy. Reporting: simple “share of ad presence” trend, advertiser timeline, and CSV export. Why: Protects brand budgets and reputation while keeping SEO + PPC monitoring in one place. Many competitor suites already offer PPC competitor research and brand-bidding detection (e.g., Semrush, SpyFu, SE Ranking, Serpstat; specialized tools like Adthena/BrandVerity focus on brand protection). Adding this to SEO Utils removes the need for separate tools and duplicate setups.